A powerful statement of purpose is a gateway to the first-rate higher education. As such, it shouldn’t be treated as just another monotonous essay about a student. It must stand out. Those applying to prestigious Ph.D. and Master’s degree programs have to precisely indicate their goals and what they hope to accomplish within the professional field. The applicants are advised to avoid vague statements and instead opt for precision. A focused statement of purpose will demonstrate to the admissions committee that the enrollee has a genuine interest in and the understanding of the program, which makes them a good fit.
If you are not sure how to write a strong statement of purpose, consider the following sample prepared by our expert writers.

Statement of Purpose Example

“Emotion may flow almost instantly from appraisal” cautions the author of Meaning Ascription in the Elicitation of Emotional Response (1995). It is one of many articles I reviewed the last year for a bachelor’s thesis entitled “The Complementarity of Meaning Ascription and the Semantic Shaping of Emotions in Brand Design.” As suggested by the title, the project delves into a provocative yet scarcely explored field of theoretical research in which semantic function of meaning ascriptions is treated as the antecedent variable rather than the mediator of outcome effects in the evocation of emotional response. In brief, my research deals with the appraisal-affect link within the context of brand design. By closely studying semantic elements of meaning ascription, I arrived at effective evoking stimuli and explored their functional characteristics within the following dimensions: imminence, timing, and duration.

I offered a summary of my bachelor’s thesis in lieu of a formal introduction of my past research experiences. This substantial venture into scholarship has reaffirmed my passion for brand development as well as imbued me with the confidence necessary to contest conventional opinions regarding brand positioning strategies. Continuing along the above-mentioned avenues of inquiry, I would like to use the thesis as the foundation for a future dissertation. Despite the fact that I remain cautious about committing myself steadfastly to a narrowly-defined line of research, I am, nonetheless, eager to modify and expand my original conclusions in the future.

On a more basic level, the previous research experience has strengthened my understanding of the practical application of cognitive theories of emotion in corporate branding. Now, I know how to create and reinforce positive semantic linkages between evaluative appraisals of a brand and its perception by customers, thereby evoking a holistic emotional experience. There are many examples of how the semantic connection can be used within the modern structure of brand positioning; however, the most obvious one is the exploration of linguistic imagery rooted in the mother-infant bonding. Thus, the emotional attachment within the branding context is manifested in the desire to actively avoid separation with a brand in question.

Master in Branding and Brand Strategy program offered by Seeway looms large in my mind due to the exceptional faculty of the institution and its emphasis on the interdisciplinary approach to branding studies. In my search for a suitable master’s program, I was thrilled to discover that Professor Jonathan Gabay teaches at the university. The Professor’s book Brand Psychology: Consumer Perceptions, Corporate Reputations shaped my perception of the field during my undergraduate education, which is why I believe that his cutting-edge research would make my experience at Seeway a challenging and enjoyable one.

I also believe that Seeway offers an ideal climate for my further exploration of the field of corporate branding. In particular, I plan to pursue practical methodology for bringing a unique personality to a brand as a means of securing a profitable and advantageous position in the market. After the successful completion of the master’s degree, it is my goal to facilitate brands, both large and small, in promoting themselves in the fast-paced business environment.