Today’s Media Images of Underage Drug Use
Apparently, mass media cannot become less attractive to the modern society. The images and impressions it bears have already received the status of forth ruling force together with legislation, judiciary and executive power. The media images of teenage drug use, therefore, provide huge negative influence over immature minds of young blood, creating sick and pervasive understanding of individual and social values.
The information flow embodied in all sorts of video representations, printed and electronic text sources, social networks and informational Internet sites replicate piles of controversial ideas and beliefs concerning drug use. Widely broadcasted romantic representations of smoking and alcohol abuse unostentatiously advertise them for the benefit of large corporations, advocating devastative philosophy of mass consumption society. Cinematic images of younger generation are strongly associated with good old principle of “live hard die young” with “sex, drugs and rock ’n’roll”. Most of modern pop music is inherent to “high” creative inspiration, which by times is directly declared in song texts and clip presentation. All of these easily coexist with piles of publications criticizing the very likelihood of media teenage drug use propagation. As a result, a soft-care advertisement of drug abuse de facto becomes a norm of social being and leisure. Fake cinematic, rock and pop characters beget inconsistent behavior and values among teenagers.
However, despite widely unfolded antidrug campaigns, both media and overall policy direction are disproportionally aimed at supporting of drug users’ stereotypes. Whereby, the most outrageous fact stands in continuous planting of such form of thinking in younger generation. Mass media imaging and, thus, advertising of teenage drug use, shall inevitably result in social degradation and future criminality growth.