The Mass Media is a unique feature of our modern society, a society that completely depends on information and communication. Its flow penetrates us through TV, papers, Internet and influences our actions, engagements, leisure time and even standards of life. We have a trust in the media as an authority to give us news, entertainment and education. However, it can influence the public opinion in different ways depending on who is the manipulator and what is the objective.

Very often the mass media is a tool, both more influential and more malleable than anything previously used for impacting people and changing certain modes of belief within society especially in the political campaigns. And it is rather dangerous, as the major part of the population consider the mass media to be independent and impartial.

Thus people have to be vigilant because instead of merely helping us to live more efficient and healthy lives, the media almost takes our decisions for us and despite our personal preferences. We shouldn’t take the information in all good faith and ask themselves to look for other, different opinions and evaluate those facts by their own rather than blindly believe in media’s version of the truth.

The mass media should only be a mirror that reflects the reality without pinning any labels (and that is a challenge for the conscious journalists). If used constructively, it can be…