When the question is about writing logical appeals (logos), it is usually meant that the writer has to describe some relationship’s rational presentation. The point is that they need to be built up in a manner that your readers could hardly refute. In the majority of situations, the writer has to bring together individual pieces of evidence. He/she needs to unite the points so that they could be strong enough to persuade the audience to an opinion consensus.

In the rest of the cases, logical appeals have a function of argument supporting when it is almost impossible to depend on the evidence. Here is the list of such cases:

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  • Tangentially related evidence is combined with the handy argument for the reason that straight evidence is not available at the moment.
  • When it is possible to interpret the evidence in a great number of ways and the writer has to draw the attention of the audience to his/her version in order to make them have the same opinion.
  • There should be a relations establishment between the newly-disputed material and widely-accepted evidence.

When we are trying to call for the audience’s sensibility of a logical nature, we usually count on the long-lasting relationship, which ties facts and events. If we want to show the way one event is linked to another one, for example, it is necessary to establish logical relationship. It is very easy to use these relations, as they are already deeply rooted in our thoughts and language.